Trends rise and fall quickly::wow gold
The focus of most viral game developers is maximising trends. Trends rise and fall quickly in response to player boredom, retention is king, and developers spend much of their time reminding players to play, to invite their friends, to post stories from the game to their profiles, and other activity designed essentially to not let the player forget to come and play. Viral gaming relies a lot on ways to grab or nudge players’ attention. Like any third party game publisher they are reliant on the benevolence of their platform holders (primarily Facebook) and the market conditions that their platform has engendered. This has resulted in predominantly short-term thinking. Viral game development is a battleground of very simple and usually cloned games, interruption marketing tactics, push-to-the-limit tactics to jog players into returning to play, and a lot of scrambling to be on the next trends as fast as possible. Viral game developers, such as Zynga, have little or no commitment to developing deep or rich game experiences because the market has not really rewarded that kind of activity. However that lack of depth is precisely the reason why viral gaming is showing signs of weakness typical in any runaway success.
Seemingly in response to having lost the wow gold license wow power leveling to operate World of Warcraft wow gold in China, online firm The9 aion gold has launched a website for its upcoming, similarly titled World of Fight.
The similarities between Blizzard’s hit MMO wow power leveling and The9’s latest don’t end at its moniker though. While we can’t comment on wow gold the actual gameplay, as Gamasutra points out both the website’s and the game’s official logo wow power leveling (seen above) are incredibly similar to the Chinese version of World of Warcraft.
Assuming World of Fight is a blatant copy of World of Warcraft, one wonders what sort of legal recourse Blizzard wow gold might have. China has long been known for its, um, “relaxed” copyright laws, and given the country’s inherent nationalism, I can’t see a Chinese judge ruling in favor of an American firm over a Chinese one.
Zynga this week received investment of $180m from DST, a Russian venture mmocomdi3 capital firm (which also owns a small share of Facebook itself), and this signals the end of something and the beginning of something else. The big question is this: Is it the beginning of the end? Or is it the end of the beginning?





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